The Cerruti brothers founded a textile factory in Biella (Italy) well known for its wool tradition.
Nino CERRUTI opens a men’s clothing factory in Milan. And introduces a new domain to dressing called luxury ready to wear.
Start of a long period of collaboration between Nino Cerruti and various celebrities of the time, called by the designer « OPINION LEADERS » famous faces dressed in CERRUTI 1881
Cultivated with Italian panache and the spirit of La dolce Vita, Cerruti 1881 is a jewel in the crown. While remaining true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design in its offering, Cerruti 1881 has embraced innovation and creativity to become the quintessential contemporary menswear brand.
In October 2015, CERRUTI executes its re-launch’s strategy and announces the appointment of Jason Basmajian as Chief Creative Officer. He has worked as well in Paris as Creative Director of ST DuPont and He has held key menswear positions at Calvin Klein and Donna Karan in New York.